---
id: "evenementiel-007"
title: "Corporate Away Days: How to Make the InfoSec Booth the Main Attraction"
description: "Turn your IT security stand into the highlight of your corporate away day with retro arcade machines. Fast multiplayer challenges and real engagement."
canonical: https://startbrain.io/en-gb/cybersecurity/corporate-away-day-cyber-security-booth-arcade/
slug: "corporate-away-day-cyber-security-booth-arcade"
date: "2026-09-18"
category: "evenementiel"
product: "brainarcade"
lang: en-gb
author: "Brain Security · Cyber & Human Risk R&D"
frameworks: "NCSC · Cyber Essentials · UK GDPR · NIS 2 · ISO 27001"
---

# Corporate Away Days and Annual Conferences: Why the Cyber Security Stand Becomes the Most Visited

During corporate away days, town halls or annual conferences, staff movements follow a predictable pattern. Caught between the HR stand handing out branded merchandise and the digital innovation zone packed with touchscreens, the booth reserved for the CISO and IT security team too often sits quietly on the periphery. Despite roll-up banners explaining password complexity and leaflets promoting safe browsing habits, employees hesitate to approach. They feel intimidated or simply uninspired by messaging traditionally viewed as restrictive and compliance-driven.

For security leaders, this disconnect proves deeply frustrating. An all-hands internal gathering represents a rare opportunity to meet colleagues across the business face-to-face, build genuine rapport, and present the security function as an enabler rather than an obstacle. Reversing this dynamic does not require another dry slide deck: it demands a fundamental redesign of the initial touchpoint. By introducing an unexpected, shared physical experience, the cyber security booth transforms into the most energetic destination in the room.

---

## How to Turn the CISO and IT Stand into the Star Attraction at Company Events

> **In brief: To capture attention at internal corporate events, security teams must swap paper leaflets for an eye-catching physical centrepiece such as a retro arcade machine. Fast, competitive head-to-head sessions draw crowds naturally, sparking organic conversations without hierarchical friction.**

In a busy conference hall, capturing delegate attention takes seconds. Breaking past the perception of the IT department as detached or purely technical requires a prominent, unconventional visual cue that ignites immediate curiosity.

Setting up an authentic gaming cabinet operates as a social magnet. The moment two colleagues step up to grab joysticks, a crowd gathers. This is precisely where the hardware experience delivered by [Brain Arcade](/en-gb/catalog/brain-arcade/) changes the atmosphere. Whether deploying a full-sized upright cabinet standing around 181 cm and customised with your event branding, a compact countertop Bartop, or a four-player model for team showdowns, the unit breaks the ice immediately.

The decisive shift lies in the team's hospitality posture:
- **An active, welcoming presence:** The InfoSec team steps out from behind conventional registration tables to host an energised, hospitable space.
- **Organic curiosity:** Employees wander over voluntarily to try the machine, free from any worry about an ambush knowledge assessment.
- **Frictionless throughput:** Unlimited free plays eliminate token management, ensuring continuous, rapid footfall throughout the day without bottlenecks.

---

## Short Multiplayer Sessions: Neutralising Security Anxiety

> **In brief: Fast-paced two-player or four-player challenges remove the fear of making IT security mistakes. By condensing protective behaviours into brisk two-minute challenges, the stand nurtures supportive dialogue and reinforces practical retention without blame.**

Cyber security is too frequently associated with reprimands, rigid governance, or impenetrable jargon. To reshape that narrative, interactive formats must remain brief, accessible, and positive. A ten-minute simulation creates lengthy queues and puts off reserved staff. Conversely, fast-paced rounds lasting two to three minutes spark high-energy momentum.

### Putting Friendly Competition to Work for Security Culture

When two directors or departmental peers compete in a sharp, rhythmic cyber quiz, the tone shifts instantly. The focus is no longer an academic exam; it becomes a race to recognise real-world workplace scenarios: spotting an anomalous signal, managing an unexpected message, or identifying risky workarounds.

This shared multiplayer dynamic draws laughter, cheers from bystanders, and impromptu discussions about the correct choices. The arcade format serves as a social catalyst:
- **Destigmatising mistakes:** Getting an answer wrong on an arcade cabinet is just part of gameplay; no one feels scrutinised or exposed.
- **Active retention:** The heightened focus generated by head-to-head play cements vital reflexes far more effectively than passive leaflet reading.
- **The bystander effect:** Onlookers debate answers in real time alongside active players, broadening the educational footprint across the surrounding audience.

---

## From the Joystick to Meaningful Dialogue: Capitalising on Stand Footfall

The ultimate objective of bringing interactive gaming to an internal company event goes far beyond high scores on a screen. The hardware serves as a relational bridge. Once a match concludes, corporate hierarchy and technical intimidation melt away, clearing the path for candid, constructive discussions.

Security personnel on duty can effortlessly transition the dialogue:
- **Connecting scores to reality:** Reference a specific in-game scenario to clarify how the organisation actually safeguards sensitive internal data.
- **Gathering frontline feedback:** Ask colleagues about their real friction points with security tooling, including authentication prompts, incident reporting, or cross-border file transfers under GDPR and NIS 2 expectations.
- **Spotting internal advocates:** Identify enthusiastic participants who can act as prospective security champions across their respective departments.

By delivering a unifying, memorable experience, the InfoSec booth stops being an obligatory compliance checkpoint and becomes the undisputed focal point of your annual gathering.

Planning your next internal conference and keen to invigorate your security presence? [Talk to our team](/en-gb/book-a-demo/) to design an engaging, impactful event setup tailored to your organisation.

### Executive Synthesis of Guide Pillars: Corporate Away Days: How to Make the InfoSec Booth the Main Attraction

| Strategic Dimension | Detailed CISO Recommendation |
| --- | --- |
| **An active, welcoming presence** | The InfoSec team steps out from behind conventional registration tables to host an energised, hospitable space. (How to Turn the CISO and IT Stand into the Star Attraction at…) |
| **Destigmatising mistakes** | Getting an answer wrong on an arcade cabinet is just part of gameplay; no one feels scrutinised or exposed. (Short Multiplayer Sessions: Neutralising Security Anxiety) |
| **Connecting scores to reality** | Reference a specific in-game scenario to clarify how the organisation actually safeguards sensitive internal data. (From the Joystick to Meaningful Dialogue: Capitalising on Stand…) |
| **Organic curiosity** | Employees wander over voluntarily to try the machine, free from any worry about an ambush knowledge assessment. (How to Turn the CISO and IT Stand into the Star Attraction at…) |

---

## Further reading: related articles and Brain Security solutions

### Related articles on this topic

- **[Enterprise Cyber Security Tournament: Organise an Internal Cyber Cup](/en-gb/cybersecurity/organise-internal-cyber-security-tournament-guide/)** (Events & Arcade) : Discover how to run an internal cyber security tournament to unite teams, foster healthy competition, and embed vital cyber habits across your organisation.
- **[The Water Cooler Effect: Why Informal Chats Transform Cyber Culture](/en-gb/cybersecurity/water-cooler-effect-cyber-security-culture/)** (Events & Arcade) : Discover how to embed everyday cyber security culture at work through informal chats, social learning, and interactive team challenges.
- **[Cyber Security Posters: Why Fear Campaigns Fail (and What to Use Instead)](/en-gb/cybersecurity/cyber-security-posters-interactive-awareness-campaigns/)** (Events & Arcade) : Discover how to design engaging workplace cyber security posters using retro pop visuals and interactive QR codes to drive real behavioural change.
- **[Industrial IT and OT Cyber Security: Training Factory Teams to Protect Production Lines](/en-gb/cybersecurity/industrial-it-ot-cyber-security-factory-training/)** (Sectors & Roles) : Maintenance USBs, shop floor terminals, and vendor remote access: learn how to deliver effective cyber security awareness on the factory floor.

### Explore Brain Security solutions on our website

- **Featured solution : [Brain Arcade](/en-gb/catalog/brain-arcade/)** : The security awareness arcade cabinet. Configured online, delivered turnkey.
- **[Plan your Cybersecurity Awareness Month programme](/en-gb/cybersecurity-awareness-month/)**
- **[Compare our cybersecurity and AI awareness formats](/en-gb/compare/)**
- **[Explore the full interactive Brain Security catalogue](/en-gb/catalog/)**
- **[Discuss your needs with our team (demo and setup)](/en-gb/book-a-demo/)**

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